The GIFT (Breastfeeding)
Hospital staff play a critical role in the establishment of breastfeeding, and this program helps to assure that the criteria for educating new parents and hospital staff on the techniques and importance of breastfeeding have been met.
In addition, The GIFT is a tool for hospitals to enhance their breastfeeding services and promote breastfeeding as the norm. Designation as GIFT-certified, requires a hospital to demonstrate that it has met the Ten Steps to a Healthy Breastfed Baby. The GIFT Program Coordinator maintains a close relationship with the hospital by assisting in meeting the criteria, conducting on-site visits and periodic data collecting specific to breastfeeding rates.
For more information about the GIFT program and to apply for GIFT certification, click here to fill out a simple application. The GIFT is sponsored by the Louisiana Maternal and Child Health Coalition and the state MCH program.